Pasadena, CA - November 2004:

Spark Factory helps interactive electronic retailer Shop at Home Network round out its lifestyleretail offerings with the Bella Luce “pro-mercial” on-air spot. Mixing elements of promotion and commercial production, Spark Factory merged product shots with animated graphics to create a unique presentation for one of shop at home network’s most popular lines of jewelry – the Bella Luce Collection.

With a mandate from the client to surpass the challenges of marketing a nationally televised home shopping service, the task was to create a spot that would appeal to viewers who are also potential consumers. Using line drawings, textured backgrounds and a striking color palette, the graphic treatment showcases the product in a fresh format while still appealing to Shop at Home’s core consumer.

Since 1995, Spark Factory has offered creative expertise in entertainment advertising on commercials and movie trailers as well as television and radio promos, television pilot and sales presentations, interstitials and ventures on the web. For more information and a demo reel, call Tim Street at (626)397-2719

View Shop at Home’s Bella Luce spot here.