Pasadena, CA – December 2004:

Shop at Home Network calls on Spark Factory to deliver on-air promos and graphic elements for two week-long holiday shopping marathons.

The nationally televised electronic retailer shop at home network sought a seasonal campaign that would cut through the clutter and draw holiday buyers to their “gifts for guys” and “gifts for gals” week-long shopping marathons. Spark Factory was there to help.

Starting with a winter blue color palette for the guys and an icy pink palette for the gals, Spark Factory has designed graphics driven spots that lend a holiday-hip edge to products like remote controlled airplanes, kitchen knife sets and poker chips. Matching the fun colors with playful holiday icons and a sprinkling of snowflakes, the final product embraces the spirit of the season while enticing many a viewer to tune in for a marathon shop-fest.

The complete delivery package also includes the final logo treatments for both marathons for use on-air and on the shop at home website. Additionally, two :20 second show opens tying directly into the overall look established by the promo spots were delivered for each show for day of air.
Since 1995, Spark Factory has offered creative expertise in entertainment advertising on commercials and movie trailers as well as television and radio promos, television pilot and sales presentations, interstitials and ventures on the web. For more information and a demo reel, call Tim Street at (626)397-2719

View Shop at Home’s Gifts for Holidays spots here.